This Russian three-piece are unashamedly influenced by Western culture, but carry none of its unnecessary baggage to weigh them down. Their residence in Moscow allows them to elude the marketing machine’s rusty blades – terms like branding, demographic and penetration have not been drummed into them. These extraordinarily handsome boys are focused on the music alone. And boy does it show.
Their osmosis of the 80′s filtered through the Iron Curtain has enabled them to distil left-field elements such as Bowie and The Smiths with the lighter side of the decade from artists like Duran Duran and A-Ha. Whilst on paper this might all sound like a ghastly mess, in practice it makes them the finest pop group in the world today.